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Flagship store
Elche, Spain. (2025)
In collaboration with Gensler
Store redesign with BYD flagship store standards.
Client needed a redesign on several of their Spain stores. An “envelope” sheetrock 3D structure was designed to capture the fluidity and organic curves and shapes present on BYD car design.
This design is not only a redesign of an existing store, but also a distillation of what BYD brand means to its users, showing a futuristic design that well captures their cutting edge technologies.
This is a redesign to make the user hopeful and excited about what the future holds.
