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Ayay Aguachiles
Chihuahua, Mexico2025
Branding, merchandise and logo design for Ayay Aguachiles.
The client wanted a spot for chilling and eating deliciously and casually, so we explored a layed-back branding that reflected that.
Playing on the popular mexican trope of having a smiling shrimp giving a thumbs up as a logo for marisquerias, we made a cartoon version of it that could work on different uses and products, being the whole logo enclosed on a circle which permitted easy replication and printing.
Tote bags, stickers and different merch were created.
